You need a system, not a website. One that moves automatically.
Everything you need for consistent leads, handled for you. We build you a lead system: a new website that brings in leads, texts and emails you the second one comes in, and lets them book a visit right away. If you can't get to a lead, automatic follow-ups keep working it for you.
More members. More revenue. More peace of mind.
Your gym needs a system for consistent leads.
See what we can build you. One monthly price covers all of it.
A professional website to start your system
You need a fast, clean, modern website that's mobile friendly and AI friendly too. We build you a professional website to start off your lead system.
You see it live before you pay anything.
Lead forms that capture interest right away
Lead forms are built into your website to capture a lead's information the moment they show interest in your offers.
Name, email and phone, in one quick step.
Motivated leads book a time to visit or a call, right away
After someone fills out a form, the same card asks them to book a time to visit or to schedule a call with you.
You get the request by text and confirm it with a reply.
Text and email alerts in real time
The second someone fills out a form on your site, you get a text and an email with their name, phone and what they want.
You reach them while they're still interested.
- Phone
- (555) 555-0142
- brianna@example.com
- Note
- Wants to try a free class this week.
- Phone
- (555) 555-0187
- marcus@example.com
- Note
- New to the gym, asked about the first class.
Cited in more AI answers
Your site is built so AI tools can read it and name your gym when people nearby ask for one.
We handle every site edit
No more chasing your "website guy" or an agency for edits. You get a modern dashboard to put in your requests, track their progress and attach anything that's relevant to the task.
All without long phone calls, emails that go unanswered or late nights across time zones. We turn around most requests in 48 hours.
A built-in CRM for your leads
Everything goes into your custom CRM, so you see all your hot leads and prospects in a modern, clean way. Nothing slips through the cracks.
All your conversations in one inbox
Every text and email with your leads lands in one place. Reply by text or email from the same screen, and you can see how each person reached you, so you answer the same way.
Every contact's history in one place
Open any lead to see their whole story on one card: every message, call note and update, saved and organized. Call, email or schedule a call back in one tap.
Hosting handled for you
No more separate website bills. Hosting and upkeep are included with your site.
That means no more paying Wix, GoDaddy, Shopify, WordPress or anyone else.
Every missed call gets a text back
Most calls to a gym go unanswered during class. When you miss one, Missed Call Text Back sends the caller a follow-up text, automatically and within seconds.
We send a personal text in your brand's voice that looks and sounds natural to your prospective customer, to win you more business.
Hey, this is Will. I'm currently training a group class. How can I help you?
A personal text, in your brand's voiceMore Google reviews, automatically
Move a member to Win in your CRM and your Google review link goes out by text and email, after a delay you set, while they're still happy.
One ask per member, never a nag. Review count and recency are what move you up the map.
Speed to Lead Plus+ follows up for you
The business that replies first wins the lead. Every form, call, chat and ad lead gets a text and email from your gym within a minute, with your offer and a link to book, and the follow-ups keep going while you're coaching. The moment they reply, the follow-up stops and the reply lands on your phone.
Win back leads that went quiet
Re-engage leads that are 30 days old or more with a text campaign from your own number. Pick the quiet ones in your CRM, and a short series of three friendly texts goes out over a week, each with your offer and a link to book.
You start it, the rest runs on its own. The moment someone replies, the series stops and the reply lands in your inbox. The people who already asked about you are the cheapest leads you will ever get.
Hi Sam, Will at Your Business here. We still have a spot for your free consultation if the timing is better now. Want me to hold one this week?
Hi Sam, Will again. Spots are open this week if it works better now. Reply YES and I will hold one for you.
Yes! Can I come by Thursday?
Lands in your inbox, the rest of the series is cancelledBuilt first. Paid for when you love it.
We build your full site for you to see first. Once you love it, we transfer your domain over and you go live.
Simple pricing, nothing hidden.
The $999 design and build is waived on every plan right now. You see your site before you pay anything. No setup fees and no contracts.
Starter
A new site that gets you found.
- Website, built for you
- Cited in AI answers
- We do your website edits
- Hosting included
- Your domain stays yours
Want a text the second a lead comes in? Growth adds that plus your CRM for $200 more a month.
Growth
Know the second a new lead comes in.
Everything in Starter, plus:
- Lead capture forms
- Leads book a visit or call
- Lightning Text & Email Alerts
- Built-in CRM
- All your conversations in one inbox
- Every contact's history in one place
Running your own ads? Add Lead Connect for $49/mo and those leads land in your CRM too.
Dominate
Every lead followed up for you, automatically.
Everything in Starter & Growth, plus:
- Speed to Lead Plus+: text & email automation
$149/mo$0 - Missed Call Text Back
$79/mo$0 - Automatic Google review asks
$79/mo$0 - Lead win-back text campaigns
$79/mo$0
Required for business texting: US carriers require every business that texts its customers to complete 10DLC registration, verified with your federal tax ID, and to text from its own line. The line is $10/mo and texts in or out are $0.025 each.
Compare the plans
Every feature, and which plan it comes with.
Add more to your lead system
Everything above comes with your gym site. These add-ons bring in more: more AI answers you show up in, and ads that reach new people. Your AI Customer Service & Sales 24/7 Chat makes sure you never miss a customer, with real conversations about your business and services. Every add-on is month to month, so add or drop any of them any month.
Happy with the website you have? Buy any add-on on its own, no new site needed. Get add-ons only
More leads without ad spend
Show up in more AI and Google answers, and turn late-night visitors into leads.
One article every weekday, each written to answer a single question people ask AI about a business like yours, in your city.
- Written with your real prices, hours and details
- Each article targets one AI question
- Published on your site, structured for AI
A chat bubble on your site that answers questions from your own pages, day or night, then asks for a name and number so you can follow up.
- Trained on your site: services, hours, prices, location
- Collects name and phone, then lands on your board as a lead
- Every conversation emailed to you
- Chat leads get the Speed to Lead Plus+ follow-up too
Running your own ads?
Lead Connect brings those leads into your Northern Light CRM, so you get instant text and email alerts, they get automated follow-ups, and you now see all your leads in one place.
Running ads already? Your Facebook, Instagram, Google or TikTok lead forms feed the same CRM board, with the same instant text and email to you.
- One connection per platform covers every campaign on it
- Every lead tagged with the campaign and ad it came from
- Ad leads get the same follow-up as every other lead
A feed that looks open, busy and worth walking into. One post a day, every weekday, designed, captioned and published to your Facebook page and Instagram.
- Send us your photos, videos, class programming and specials and we turn them into posts
- Nothing to send? We create posts for your niche, branded to you, and repost what is going viral in your space
- Reels, carousels, stories and graphics, in the formats each app rewards
- Connect your accounts in one click, never share a password. First post within two business days
Short video is where new people find you. One post a day, every weekday, cut, captioned and published to your TikTok.
- Your clips, your programming and your specials, turned into short videos that hold attention
- No footage this week? We create niche videos branded to you and repost trending content in your space
- A hook in the first second, captions on screen, the sounds trending that week
- Connect in one click from your account page. First post within two business days
Your short videos on the platform people search. One Short a day, every weekday, cut, captioned and published to your YouTube channel.
- Your clips, programming and specials cut into Shorts that hold attention
- No footage this week? We create niche videos branded to you and repost trending content in your space
- Titles and descriptions written for YouTube search, so the videos keep getting found
- Connect in one click from your account page, never share a password. First post within two business days
One post a day, every weekday, written for X: quick, sharp and in your voice.
- Your specials, programming and news turned into posts people repost
- Nothing new? We write niche posts branded to you and repost what is going viral in your space
- Written for the timeline: short, a hook up front, your name on it
- Connect in one click from your account page, never share a password. First post within two business days
One post a day, every weekday, on your LinkedIn page: the professional side of your business.
- Your wins, programming, specials and new hires turned into posts
- Nothing to share? We write niche posts branded to you and repost what is trending in your industry
- Written for LinkedIn: longer, credible, no fluff
- Connect in one click from your account page, never share a password. First post within two business days
One pin a day, every weekday, designed and published to your boards.
- Your photos, programming and specials designed as pins
- Nothing new? We design niche pins branded to you and repin what is trending in your space
- Every pin links back to your site, so each one is a path to a lead
- Connect in one click from your account page, never share a password. First post within two business days
One post a day, every weekday, on Threads, where your Instagram crowd talks.
- Your specials, programming and behind the scenes as quick posts
- Nothing to send? We write niche posts branded to you and repost what is going viral in your space
- Conversational and short, in your voice
- Connect in one click from your account page, never share a password. First post within two business days
Ad management and scale
Top of Google when people near you search for your business and your services. We target search intent: people already looking, ready to call or book.
- Near-me and service searches in your area, built, launched and tested every week
- Up to 12 ads a month, search ads plus retargeting creatives
- Retargeting campaign management included: visitors who left see you again across YouTube, Gmail and the web
- Lead alerts and the CRM board included: every ad lead lands on your board with an instant text and email to you
- Ad spend $50 to $100 a day, billed by Google to your own card
Top of Google when people near you search for your business and your services. We target search intent: people already looking, ready to call or book.
- Everything in the Growth Pack, across more services, more searches and a wider area
- Up to 25 ads a month, search ads plus image and video retargeting creatives
- Retargeting campaign management included: visitors who left see you again across YouTube, Gmail and the web
- Lead alerts and the CRM board included: every ad lead lands on your board with an instant text and email to you
- Ad spend $101 to $200 a day, billed by Google to your own card
Top of Google when people near you search for your business and your services. We target search intent: people already looking, ready to call or book.
- Everything in the Scale Pack, with the most services, the most searches and the widest area
- 35 to 40 ads a month, search ads plus image and video retargeting creatives
- Retargeting campaign management included: visitors who left see you again across YouTube, Gmail and the web
- Lead alerts and the CRM board included: every ad lead lands on your board with an instant text and email to you
- Ad spend $201 to $300 a day, billed by Google to your own card
Spending more than $300 a day? Inquire for custom pricing.
Facebook and Instagram ads run for you: more leads, real booked calls, and appointments that show up and sign up.
- Campaigns built, launched and tested every week
- Up to 12 creatives a month, image and video, organic and AI generated
- Retargeting campaign management included: visitors who left see you again on Facebook and Instagram until they book
- Lead alerts and the CRM board included: every ad lead lands on your board with an instant text and email to you
- Ad spend $50 to $100 a day, billed by Meta to your own card
Facebook and Instagram ads run for you: more leads, real booked calls, and appointments that show up and sign up.
- Campaigns built, launched and tested every week
- Up to 25 creatives a month, image and video, organic and AI generated
- Retargeting campaign management included: visitors who left see you again on Facebook and Instagram until they book
- Lead alerts and the CRM board included: every ad lead lands on your board with an instant text and email to you
- Ad spend $101 to $200 a day, billed by Meta to your own card
Facebook and Instagram ads run for you: more leads, real booked calls, and appointments that show up and sign up.
- Campaigns built, launched and tested every week
- 35 to 40 creatives a month, image and video, organic and AI generated
- Retargeting campaign management included: visitors who left see you again on Facebook and Instagram until they book
- Lead alerts and the CRM board included: every ad lead lands on your board with an instant text and email to you
- Ad spend $201 to $300 a day, billed by Meta to your own card
Spending more than $300 a day? Inquire for custom pricing.
Get more from every ad lead
Your ad pack already sends every lead to your CRM board with an instant text and email alert. Ad Automation follows up for you, so more of those leads book.
- Speed to Lead Plus+: a text and an email from you within a minute, then a five-day follow-up
- Missed Call Text Back: every missed call gets a text back
- Automatic Google review asks after every win
- Win-back text campaigns for leads who went quiet
Hyper-targeted ads that follow your site visitors onto the platform you are not running a full pack on, so you show up everywhere they go.
- Running Meta ads with us? We retarget your site visitors across Google, YouTube, Gmail and the web.
- Running Google ads with us? We reach those same visitors on Facebook and Instagram.
- Built for businesses running one platform with us that aren't ready for full ads on another.
Want us to manage your ads?
See what we'd post.
No content? No problem.
Having content to run is the biggest headache with ads. We take it off your plate.
We make every ad from the photos and offers you already have, all handled for you on autopilot.
Short videos that show off your classes and coaches.
Vertical reels made for Instagram and Facebook.
Swipeable posts that walk people through your offer.
Clean image ads built from your own photos.
Search ads written for what people type into Google.
Display banners that follow site visitors across the web.
Each platform serves its own purpose.
Running a promotion or a special? Show it off.
Meta is where something visual gets seen. We turn your photos and offers into video ads, reels and static ads for Facebook and Instagram.
They're shown to people near you whose interests match your members.
New to training? You can start at any fitness level. Our coaches meet you where you are, and your first class is free.
Reach people who are already searching.
When someone searches for a gym near them, the best gym in town or a service you offer, they already know what they want.
Google Ads put you in front of them at that exact moment, so your clicks come from real people ready to become members.
Bring interested visitors back.
Most people who visit your site don't sign up on the first visit. They're still interested. The timing wasn't right, or they got busy right before they signed up.
Retargeting shows ads only to people who already visited your site, from an ad or on their own, and brings them back to your offer.
Every ad lead, the second it comes in.
- Instant alerts. A text and an email the moment a new lead comes in.
- Your custom CRM. See all your hot leads and prospects in one modern, clean place.
- See what works. Each lead is tagged with the ad that brought them in.
- Phone
- (555) 555-0142
- brianna@example.com
- Note
- Wants to try a free class this week.
- Phone
- (555) 555-0187
- marcus@example.com
- Note
- New to the gym, asked about the first class.
- Phone
- (555) 555-0163
- jenna@example.com
- Note
- Searched for a gym nearby, wants evenings.
Owen Pierce
Paige Whitaker
Cole Bennett
Sydney Rowe
Ethan Vance
Maya Sutton
Dylan Reed
Harper Quinn
Mason Ellis
KJ Jhaveri
Social media, posted for you every day
One post a day, every weekday, on the channels your customers scroll. Each channel is its own add-on, pick any mix. Send us your photos, programming and specials and we post them. Nothing to send? We create posts for your niche and repost what is going viral in your space.